Service Vector · Digital Marketing

PPC, SEO, and server-side tracking.

Paid acquisition that doesn't depend on third-party cookies. SEO that survives algorithm updates. Tracking that doesn't get blocked.

We run paid and organic acquisition the way engineering teams run production systems — instrumented, monitored, and operated against an explicit error budget. CAC and LTV are the dashboards we care about.

PPC

Paid acquisition

Meta, Google, LinkedIn, TikTok — operated against a target CAC, not a vanity dashboard. Server-side conversion APIs everywhere.

SEO

Durable organic growth

Technical SEO, content velocity, and schema engineering that survives algorithm updates because it actually answers user intent.

Tracking

First-party telemetry

GTM server containers, CAPI integrations, and consent-aware event routing that doesn't get blocked by browser privacy modes.

/ Office of the Principal Engineer

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